Optimizing the Silver Generation Roles in Preserving Local Culture Through the Tourism Industry in Java and Bali Island

Population aging constitutes a major global demographic transformation that is reshaping Indonesian society. The rising proportion of older adults, identified as the silver generation, introduces both social challenges and opportunities for the tourism sector’s advancement. In Java and Bali, older adults play a central role in cultural life, serving as key agents in maintaining traditions and supporting local economies. This study investigates the empowerment of the silver generation in culture-based tourism, with particular attention to their functions as heritage custodians and providers of authentic visitor experiences. The research seeks to identify and enhance the contributions of the silver generation to local cultural preservation within the tourism industries of Java and Bali. A descriptive qualitative methodology was employed, utilizing in-depth interviews, observations, and document analysis in these regions. The results indicate that the silver generation is essential for sustaining tourism and protecting Indonesia’s cultural heritage. Their activities include leading cultural tours, transmitting artistic skills, preserving traditional cuisine, producing heritage crafts, and sharing historical narratives. The silver generation contributes by guiding visitors at cultural sites, teaching traditional arts, maintaining culinary traditions, crafting heritage items, and recounting local histories. These activities increase the authenticity of destinations and improve the socio-economic status of older adults. Their participation also facilitates the development of educational and culturally preservative tourism experiences. The study proposes strategies for optimization, such as empowering elderly communities, developing age-inclusive tourism programs, strengthening inter-sectoral partnerships, and incorporating intergenerational educational initiatives to promote sustainable cultural preservation.