Researching on factors affecting the development of night – time economy: A case study of Sam Son ward, Thanh Hoa province

This paper aims to assess the factors influencing the development of the night-time economy in Sam Son and propose solutions to enhance its effectiveness. the study focuses on five key factors: legal policies, safety, service quality, infrastructure and transportation, and service pricing. The research data was collected between April and August 2025 through surveys targeting various stakeholders in the night-time economy, including tourists, business owners in the tourism sector, workers in the industry, and local government representatives. Research results indicate that legal policies have the strongest impact on the development of the night-time economy, followed by safety, while service quality, infrastructure and transportation, and service pricing also play significant roles. Based on these findings, the paper proposes practical solutions to improve policy frameworks, enhance security, upgrade service quality, develop infrastructure, and regulate pricing, thereby fostering the sustainable growth of the night-time economy in Sam Son.