STUDY ON ECONOMICS AND BUSINESS STUDENTS’ ENTREPRENEURIAL INTENTION

This study examines entrepreneurial intention among economics and business students within the context of digital transformation, artificial intelligence (AI), and global economic integration. Using survey data from 250 students and applying statistical techniques including reliability analysis, exploratory factor analysis (EFA), and independent samples T-test, the study evaluates the structure and level of entrepreneurial intention. The findings reveal that students exhibit a relatively high level of entrepreneurial intention, with strong internal consistency and construct validity. Notably, no significant gender differences are observed, indicating a more inclusive entrepreneurial environment in the digital era. The results suggest that while digital technologies and AI have expanded entrepreneurial opportunities and lowered entry barriers, they also require new competencies and institutional support. The study highlights the critical role of governance and regulatory frameworks in facilitating entrepreneurial activities, particularly in emerging economies where structural constraints remain significant. By integrating educational, technological, and institutional perspectives, this research contributes to the literature on entrepreneurship in higher education. Practical implications emphasize the need for curriculum innovation, digital skill development, and policy support to foster sustainable entrepreneurial ecosystems. Future research should incorporate additional behavioral and technological variables to better understand entrepreneurial intention in rapidly evolving economic environments.