LEARNING MANAGEMENT THROUGH "SCAFFOLDING" TECHNIQUE TO FOSTER CREATIVITY OF DIPLOMA STUDENTS, DEPARTMENT OF MANAGEMENT, SONGKHLA COMMUNITY COLLEGE, THAILAND

This research purposes evaluate the creativity through learning management of “Scaffolding” Technique with the Diploma students in Branch of Management, Songkhla Community College. To foster creative thinking by employing "Scaffolding" Technique to the Diploma students. The target group in this research was 25 first year students in Branch of Management in Songkhla Community College, who registered for a Basic Business course. The student samples were obtained through a purposive sampling method because only one basic business course in Branch of Management was offered due to the requirement of the Institute of Community College. The result of the research can be concluded that the comparison of the creativity evaluation of the diploma student samples on the Business Model Canvas (BMC) by using the evaluation criteria based on the theory of creative thinking of the Guilford’s is 70% significantly higher than the preset criterion at .01.