A PERSONALITY-BASED DIGITAL APPLICATION INNOVATION FOR EDUCATIONAL HUMAN RESOURCE DEVELOPMENT USING THE TREE HR FRAMEWORK

The development of human resources (HR) in education requires an innovative approach that integrates personality-based learning with modern technology. This study aims to develop a personality-based application for HR in education using the Tree HR Learning Model as a conceptual framework. Using a research and development (R&D) design, this study followed a series of stages including needs analysis, application design, development, expert validation, and limited trials with potential users. Data were collected through questionnaires, expert reviews, and user feedback, and analyzed using descriptive statistics and qualitative analysis. The results show that the developed application effectively integrates the Tree HR Model by mapping fundamental values (roots), core competencies (trunk), and practical skills (branches) into application features. Expert validation demonstrated a high level of feasibility in terms of content, usability, and design. The test results indicate that this application increases user engagement and supports HR development in education through increased self-awareness, competency building, and reflective practice.