FACTORS AFFECTING THE IMPLEMENTATION OF GREEN SUPPLY CHAIN MANAGEMENT: POLICY IMPLICATIONS FOR ANIMAL FEED MANUFACTURING ENTERPRISES IN HANOI

In the context of increasing requirements for environmental protection, biosecurity, and sustainable development in agriculture, the implementation of green supply chain management has become an important strategic orientation for animal feed manufacturing enterprises. However, the extent to which green supply chain practices are adopted in this sector in Vietnam remains uneven and is influenced by various factors. This study aims to identify and analyze the factors affecting the implementation of green supply chain management among animal feed manufacturing enterprises located in Hanoi. Based on a review of previous studies and the theoretical framework of green supply chain management, the study proposes a research model comprising key groups of factors, including regulatory and environmental pressures, pressures from customers and supply chain partners, top management commitment, and firms’ internal capabilities. Research data were collected through a survey of 31 animal feed manufacturing enterprises operating in Hanoi and were analyzed using SPSS 26. The empirical results indicate that five factors have a positive impact on the implementation of green supply chain management. Based on these findings, the study proposes managerial and policy implications to promote the adoption of green supply chain management in the animal feed manufacturing industry toward sustainable development.