CULTURAL TOURİSM THROUGH PEER-TO-PEER GASTRONOMIC EXPERIENCES: A CASE STUDY FROM EATWITH TÜRKIYE

There is a transformation in tourism where experiences come to the fore and gastronomic cultural experiences become important. In this transformation, it has become important to identify gastronomic experiences. For this purpose, the aim of this study is to examine the gastronomic experiences of tourists through sharing platforms and to identify the prominent values in these experiences. The sample of the study consists of the EatWith sharing platform. 125 online reviews of 75 different gastronomic experiences were analyzed using MAXQDA 2022 program with content analysis technique. As a result of the study, it was found that tourists gave only positive evaluations of their gastronomic experiences and that the participants had good and memorable positive experiences from the experiences offered on the sharing economy platform EatWith. The top 5 themes most frequently mentioned in online reviews were “first EatWith experience” (n=125), “great food” (n=112), “amazing” (n=91), “hospitality” (n=90), “memorable” (n=67), respectively.