ORGANIZATIONAL COMMITMENT AND SUSTAINABLE PRODUCTIVITY AMONG MICRO BUSINESS ENTERPRISES

This study investigates the relationship between organizational commitment and sustained productivity among micro and small business owners. Using a descriptive–correlational research design, data were collected from 152 respondents representing diverse entrepreneurial backgrounds. Descriptive statistics revealed a balanced gender distribution with a slight male majority, while most respondents were young to middle-aged adults managing enterprises less than ten years old. The majority were college-educated and primarily engaged in service and food-related businesses, reflecting contemporary entrepreneurial trends in developing economies. Findings showed high levels of affective commitment, as indicated by mean scores above 3.0 on indicators of pride, loyalty, and emotional attachment, suggesting that respondents remain engaged due to genuine identification with their businesses. Continuance commitment also registered a relatively high overall mean, reflecting a pragmatic “need to stay” influenced by perceived personal costs and limited alternatives. Perceived productivity and quality management practices yielded consistently high mean scores, highlighting strong confidence in resource efficiency, ethical leadership, staff management, and operational quality. Correlational analysis revealed a moderately positive and statistically significant relationship between overall organizational commitment and sustained productivity, indicating that higher commitment is associated with improved long-term performance. The findings contribute to organizational commitment theory by demonstrating the complementary roles of affective and continuance commitment in entrepreneurial settings. Practically, the results underscore the importance of fostering emotional engagement alongside structured quality management systems to enhance productivity, resilience, and competitiveness among small enterprises.