DIGITAL TECHNOLOGY IN STRATEGIC ORIENTATION AND PERFORMANCE OF CONSTRUCTION TRADE IN GUANGDONG UNDER WTO FRAMEWORK. A LITERATURE REVIEW

This study explores the role of digital technology on the relationship between strategic orientation and international trade performance, focusing on construction enterprises in Guangdong Province under the WTO framework. While market orientation, innovation orientation, and learning orientation are key drivers of trade success, digital transformation significantly enhances their impact by streamlining operations, improving regulatory compliance, and optimizing supply chains. However, slow adoption of digital tools due to financial constraints, cybersecurity concerns, and inconsistent WTO digital trade policies pose challenges for construction firms. The research utilizes a Systematic Literature Review following PRISMA to integrate findings from twenty peer-reviewed investigations regarding digital transformation along with strategic orientation in the construction trade. This study integrates the theoretical underpinning of the resource-based View (RBV) and Dynamic Capabilities Theory (DCT) to explain how digital resources serve as strategic assets and dynamic enablers of trade performance. The systematic literature findings suggest that harmonized digital trade regulations and industry-wide digital adoption initiatives are necessary to improve global competitiveness. Future research should explore longitudinal studies and sector-specific digital policy frameworks to enhance the technological adaptability of construction enterprises in international trade.