Identifying High-Performing Texas Counties for Strategic Enrollment Growth

This project identifies high-performing Texas counties where Texas State University can strategically expand recruitment efforts by analyzing county-level SAT/ACT academic performance and university enrollment patterns. Using composite opportunity scores that weight academic readiness (40%), market size (30%), TXST's current market share (20%), and test participation (10%), we classified 229 Texas counties into five strategic tiers, revealing 6 "Prime Target" counties with strong academics, large student populations, and low TXST presence that represent the highest-value recruitment opportunities.