Navigating the Marketing Future (2025–2030): Integrating the BRAVE Taxonomy with Agent-Based Modelling

The marketing profession is undergoing structural transformation driven by emerging technologies, shifting societal expectations, and the erosion of traditional transactional models. This article introduces the BRAVE taxonomy comprising Blockchain, Robotics, Artificial Intelligence, Vital Infrastructure, and Environmental technologies as a framework for organizing emerging technological domains and mapping implications for future marketing roles. Drawing on leading global foresight sources, the taxonomy consolidates fragmented technological trends into five capability-based domains to support workforce strategy and organizational design. To explore how these technologies reshape marketing teams, the study integrates the BRAVE taxonomy with Agent-Based Modelling (ABM). The model simulates a stylized 2025–2030 marketing ecosystem with marketing role-representing agents interacting under specified assumptions regarding productivity growth, return on investment (ROI), and societal impact. The simulation does not