Factors affecting customers 'attitude towards SMS advertisement: A case of Ethio-telecom in Debre Markos Branches

National Academic Digital Repository of Ethiopia 2026 Open access

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Authors: Tariku Fetene
DOI: 10.20372/nadre:23902
Cited by: 0

Abstract

Factors affecting customers ’attitude towards SMS advertisement: A case of Ethio-telecom in Debre Markos Branches

Fields of Study & Subjects

Technology Adoption and User Behaviour Business Strategies and Management Research Marketing and Advertising Strategies

Publication details

Journal / source
National Academic Digital Repository of Ethiopia
Publication date
5 January 2026