The Effectiveness of Consumer-Based Brand Equity (CBBE) Model for a Country behind: Branding Ethiopia as a Tourist Destination: Domestic Tourist Perspective in Debere Markos.
Abstract
The Effectiveness of Consumer-Based Brand Equity (CBBE) Model for a Country behind: Branding Ethiopia as a Tourist Destination: Domestic Tourist Perspective in Debere Markos.
Fields of Study & Subjects
Consumer Behavior in Brand Consumption and Identification
Diverse Aspects of Tourism Research
Consumer Market Behavior and Pricing
Publication details
- Journal / source
- National Academic Digital Repository of Ethiopia
- Publication date
- 5 January 2026