Impact of Relationship Marketing on Customer Loyalty: The Case of commercial bank of Ethiopia Bichena Town Branches

National Academic Digital Repository of Ethiopia 2026 Open access

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Authors: Andualem Wubetie Ayenew
DOI: 10.20372/nadre:24014
Cited by: 0

Abstract

Impact of Relationship Marketing on Customer Loyalty: The Case of commercial bank of Ethiopia Bichena Town Branches

Fields of Study & Subjects

Customer Service Quality and Loyalty Banking Sector Performance and Management Consumer Behavior and Marketing Influence

Publication details

Journal / source
National Academic Digital Repository of Ethiopia
Publication date
14 January 2026