The effect of marketing mix in promoting customer retention a case study on Burie moha soft drink company

National Academic Digital Repository of Ethiopia 2026 Open access

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Authors: Ayalneh Nigatu Yirdaw
DOI: 10.20372/nadre:24049
Cited by: 0

Abstract

The effect of marketing mix in promoting customer retention a case study on Burie moha soft drink company

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Marketing and Advertising Strategies

Publication details

Journal / source
National Academic Digital Repository of Ethiopia
Publication date
14 January 2026