Tourism potentials, opportunities, challenges and strategies in Western Woredas of South Wollo

This study aims to assess the tourism potentials, challenges, and opportunities in the southwestern districts of South Wollo, situated under Mekdela Amba University thematic area, including Wegdi, Kelela, Tenta, Amhara Sayint, Legahida, Borena, Wore Illu, Mekdela, Jamma, Mehal Sayint, and Legaabo. Ethiopia, endowed with rich natural, cultural, and historical heritage, possesses immense potential for tourism development; however, the sector remains underutilized, especially at the district level. Despite government attention since the 1960s, tourism in Ethiopia is still in its infancy, constrained by low awareness, limited stakeholder cooperation, poor infrastructure, and weak heritage management. The study’s general objective is to assess the existing tourism potentials, challenges, and opportunities in the study area, while the specific objectives include identifying natural and cultural resources, exploring development opportunities, analyzing constraints, and recommending sustainable strategies. A mixed-methods research design will be employed, integrating both qualitative and quantitative approaches. Data will be gathered from local communities, tourism officials, experts, and service providers through questionnaires, interviews, focus group discussions, and field observations. Both primary and secondary data sources, including reports, academic works, and archival materials will be used. Data will be analyzed thematically and statistically using SPSS, supported by triangulation to ensure validity and reliability. Ethical considerations will include informed consent, confidentiality, and respect for community norms. The findings are expected to provide valuable insights for policymakers, researchers, and institutions such as Mekdela Amba University, serving as a foundation for sustainable tourism development and future research in South Wollo and beyond. Proposed budget of this research is 423,092 birr ETB.