CHANGING CONSUMPTION PARADIGMS AMID A GLOBALLY AGEING POPULATION: STRATEGIC MANAGEMENT ROADMAP FOR INSTITUTIONS

Global population aging, including that of Türkiye, is not merely a demographic transition; rather, it constitutes a profound socioeconomic paradigm shift with significant implications at both macro- and micro-levels. The persistent decline in fertility rates alongside the rapid increase in the population aged 60 and above compels governments and businesses alike to develop comprehensive age-friendly policies and strategies. This article aims to examine globally and Türkiye-specific demographic projections through 2050 and to review the existing literature on the emerging consumption paradigm driven by demographic aging. As societies undergo this demographic transformation, a substantial “silver economy” is expected to emerge, reshaping traditional consumption patterns and altering the overall structure of the economy. Within this framework, the study outlines the potential consumption patterns and needs of older adults across key sectors and proposes a strategic management roadmap for both public and private institutions to effectively adapt to aging societies.