Building Social Coherence and Health Literacy: A Salutogenic Perspective on HIV Knowledge and Stigma in Cultural Tourism Communities

Background: HIV prevention in rural communities like Ngadas Village (Mount Bromo) faces two major challenges: stigma driven by misconceptions and the need for social resilience amid rapid social and economic transitions influenced by tourism. Limited access to health information and education increases the risk of myths, discrimination, and a poor sense of coherence. This salutogenic study explores how community coherence and cultural strength can serve as resources to reduce HIV stigma and promote resilience. Objective: This study aims to evaluate the level of HIV knowledge and stigma among residents of Ngadas Village and identify factors influencing them. Methods: A cross-sectional quantitative design was used, involving 102 residents who completed a structured questionnaire covering demographics, HIV knowledge, stigma, and attitudes. Data analysis employed chi-square tests and logistic regression (p