Critical success factors for effective SME ideation programs: Insights from DUT’s Centre for Social Entrepreneurship Rapid Incubator

This study examines the critical success factors (CSFs) that contribute to the effectiveness of ideation programs for small and medium-sized enterprises (SMEs), with a focus on the Durban University of Technology’s Centre for Social Entrepreneurship Rapid Incubator. Employing a quantitative methodology, data were collected from 52 participants through a structured questionnaire and analysed using SPSS. The demographic profile indicated that most participants were young entrepreneurs operating in early-stage, resource-limited businesses. Reliability testing confirmed the robustness of the measurement scale (Cronbach’s alpha = 0.831; KMO = 0.709). Results from mean score analysis and one-sample t-tests demonstrated that clearly defined program objectives, customized content, mentoring, collaboration, practical learning experiences, a supportive environment, and access to market insights were consistently highly valued. Additionally, mechanisms such as feedback processes, follow-up support, and partnerships with industry stakeholders were identified as essential for maintaining the long-term impact of ideation initiatives. The study concludes that the success of ideation programs depends on a systems-based approach that effectively integrates resources, processes, the environment, and ongoing feedback, thereby promoting innovation, competitiveness, and resilience among SMEs.