Influencer Marketing as a Catalyst for Sustainable MSME Growth in Indonesia

Proceedings of the National Conference on Electrical Engineering Informatics Industrial Technology and Creative Media 2026 Open access

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Authors: Arya Budi Sutopo, Sri Huning Anwariningsih
DOI: 10.20895/centive.v2025i1.557
Cited by: 0

Abstract

Micro, Small, and Medium Enterprises (MSMEs) constitute 99.9% of Indonesian businesses and employ 97% of the national workforce, yet face persistent challenges in market access and brand visibility. This literature review examines how influencer marketing—particularly through micro-influencers (10K–100K followers) and nano-influencers (

Fields of Study & Subjects

SMEs Development and Digital Marketing Digital Marketing and Social Media Marketing and Advertising Strategies

Publication details

Journal / source
Proceedings of the National Conference on Electrical Engineering Informatics Industrial Technology and Creative Media
Volume
2025
Issue
1
Pages
302–310
Publication date
30 January 2026