Between Scylla and Charybdis

The increased rate of artificial intelligence use within the media industry has led to the‎ emergence of new ethical problems, as well as the expansion of existing ones. Considering various factors‎ and agents, finding a unique solution to these ethical issues would be a highly complex and arguably ‎impossible undertaking. The general hypothesis of this paper is that current ethical problems related to‎ the use of artificial intelligence in the media can be separated into two main categories: solvable and‎ insolvable. The analysis of the relevant literature will cover the most prominent ethical problems and ‎enable their classification according to the previously mentioned categories. The primary aim of this‎ paper is to present which of the existing ethical issues, categorized as solvable, should be prioritized‎ in future research, in order to eventually find a solution. The group of unsolvable issues should not be‎ completely ignored, but decrease in research frequency is suggested, in line with the advancement of‎ more sophisticated AI models that may be better suited for ethical integration into media practices.‎