Visual Analysis of Research Hotspots and Frontiers in Cross-Border E-Commerce Based on WoS

Cross-border e-commerce has been extensively studied. However, the hotspots and cutting-edge trends in this field have not yet been fully explored. This study aims to summarize the research status and hotspots in the field of cross-border e-commerce from 2001 to 2025, providing a reference for subsequent research. The literature published in the Web of Science database from 2001 to 2025 was retrieved, and quantitative and visual analysis was conducted using R language, VOSviewer and CiteSpace.