Chapter 19: Lean launch and business planning

Explain the analogy of business model elements to Jenga blocks and recognize the importance of identifying and testing risky assumptions in entrepreneurial ventures. Use effective techniques for customer discovery, including asking questions that elicit genuine customer insights and avoiding the temptation to pitch products prematurely. Examine strategies for obtaining meetings with potential customers/users/influencers, framing discussions, and following the money to gain a deeper understanding of customer needs and market dynamics. Discuss the role of minimum viable product (MVP) experiments in testing business model components and lessening the risk of launching a new health care enterprise. Develop the skills to craft a compelling business plan grounded in customer insights, MVP testing results, and a thorough understanding of market opportunities and challenges.