Effect of Brand Trust and Perceived Risk on Customer Loyalty Mediated by Customer Satisfaction (A Study of Daviena Skincare Customers on TikTok Shop)

2026 Preprint Open access

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Authors: Andhika ayu Luthfiyani, Muhammad Yani
DOI: 10.21070/ups.10038
Cited by: 0

Fields of Study & Subjects

Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Digital Marketing and Social Media

Publication details

Publication date
30 January 2026
Document type
Preprint