Influence of Content Marketing, Celebrity Endorser and Product Price on the Decision to Purchase Hanasui Serum Products on the TikTok Application

2026 Preprint Open access

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Authors: Arief Fatchur Rachman, Sumartik Sumartik
DOI: 10.21070/ups.9677
Cited by: 0

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Digital Marketing and Social Media Consumer Perception and Purchasing Behavior

Publication details

Publication date
12 January 2026
Document type
Preprint