Influence of Social Media Marketing, Fear of Missing Out, and Hedonic Motivation on Impulsive Buying at Eiger Store

2026 Preprint Open access

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Authors: Delsy Andira, Lilik Indayani
DOI: 10.21070/ups.9770
Cited by: 0

Fields of Study & Subjects

Consumer Retail Behavior Studies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Publication details

Publication date
29 January 2026
Document type
Preprint