Marketing Strategy of Working Capital Financing Products for MSMEs at BPRS Baktimakmur Indah, Sepanjang Branch: A Comparative Study with Online Lending Platforms

2026 Preprint Open access

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Authors: Moch. Angga Hidayatullah, Diah Krisnaningsih
DOI: 10.21070/ups.9871
Cited by: 0

Fields of Study & Subjects

SMEs Development and Digital Marketing FinTech Crowdfunding Digital Finance Microfinance and Financial Inclusion

Publication details

Publication date
27 January 2026
Document type
Preprint