Analysis of Technology Acceptance Model, Digital Marketing, Qris Payment, and Theory Planned Behavior as Intervening Variables in MSME Sales Growth in Pasar Besar Klojen, Malang Regency
Fields of Study & Subjects
SMEs Development and Digital Marketing
Technology Adoption and User Behaviour
Consumer Behavior and Marketing Influence
Publication details
- Publication date
- 27 January 2026
- Document type
- Preprint