Influence of Social Media Marketing, Price Perception, and Electronic Word of Mouth on Purchase Decisions for The Originote Moisturizer Products A Study On TikTok Shop Consumers
Fields of Study & Subjects
Consumer Behavior and Marketing Influence
Digital Marketing and Social Media
Organizational and Employee Performance
Publication details
- Publisher
- Universitas Muhammadiyah Sidoarjo
- Publication date
- 27 January 2026
- Document type
- Preprint