DeepCausalMMM: A Deep Learning Framework for Marketing Mix Modeling with Causal Structure Learning

The Journal of Open Source Software 2026 Open access

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Authors: Aditya Puttaparthi Tirumala
DOI: 10.21105/joss.09914
Cited by: 0
References: 2

Abstract

Puttaparthi Tirumala, A., (2026). DeepCausalMMM: A Deep Learning Framework for Marketing Mix Modeling with Causal Structure Learning. Journal of Open Source Software, 11(120), 9914, https://doi.org/10.21105/joss.09914

Fields of Study & Subjects

Consumer Market Behavior and Pricing Stock Market Forecasting Methods Forecasting Techniques and Applications

Publication details

Journal / source
The Journal of Open Source Software
Volume
11
Issue
120
Pages
9914–9914
Publication date
25 April 2026