Producción audiovisual en la era del streaming: transformaciones, narrativas y desafíos globales

Over the past decade, streaming platforms have become the primary medium for both serialized non-audiovisual fiction and non-fiction audiovisual content, including hybrid formats. This has transformed the role of audiences and given rise to new narrative expansion formats that continue to reshape the media ecosystem. Furthermore, audiovisual productions on these platforms seek global audiences, which means producers must develop stories that, while retaining their original and local character, resonate with broader tastes and preferences. This is where the premise “think local, produce global” comes into play, a premise to which the industry must respond. This implies changes in business models, cultural policies, funding, and the professionalization of the creative world, as well as, of course, audiences. Audiovisual content platforms are here to stay, and it is already evident that the speed, flexibility, and capacity of production companies to collaborate in adapting to these transformations are key aspects for the survival of Latin American industries.