TikTok y la comunicación política en Perú: contenidos, tendencias y temáticas

This research analyzes the use of TikTok by Peruvian political leaders during the 2021 presidential election process and in subsequent years, with the aim of identifying communication patterns and interaction strategies. Based on a quantitative content analysis of 533 posts by five politicians with the largest presence on the platform, it examines ways of adapting to the digital environment and the dynamics of closeness with the audience. The relevance of the study lies in the growth of TikTok as a channel for information and connection with young voters, transforming the traditional logic of political communication. The methodology combines categorical coding and descriptive analysis to assess aspects such as posting frequency, content types, audiovisual resources, and levels of interaction. Among the main findings is the predominant use of personal over institutional content, the adaptation to digital trends through platform-native formats (trends, emojis, hashtags), and a general strategy focused on projecting closeness and spontaneity. The study concludes that TikTok has redefined political interaction in Peru, establishing itself as a key tool for campaigns and political visibility. It also emphasizes the need for future research to analyze the impact of these strategies on electoral behavior and the spread of disinformation.