Digital Marketing and Strategic Planning as Drivers of Organizational Performance: The Mediating Role of Marketing Agility and the Moderating Role of Crisis Management

Research Square 2026 Preprint Open access

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Authors: Wasef Ibrahim Almajali, Mahmoud Izzat Allahham, Fahad Alofan, Amer Zaid Alqudah, Majed Mohammed Abdoh Al-Dalalah, Nawwaf Hamid Salman Alfawaerh
DOI: 10.21203/rs.3.rs-7724879/v1
Cited by: 0

Fields of Study & Subjects

SMEs Development and Digital Marketing Marketing and Advertising Strategies Business Strategies and Innovation

Publication details

Journal / source
Research Square
Publication date
29 January 2026
Document type
Preprint