Harnessing Big Data Analytics for Sustainable Business Growth in Emerging Economies

Abstract The passionate expansion of digital technology and globalization have led to unparalleled data consolidation, which is opportunity and challenge alike for businesses within emerging markets. Though BDA has the potential to decipher data into action, its practical application to actual conditions within such contexts is highly constrained. The study examines how business enterprises in emerging markets can utilize data-driven projects to improve business efficiency, resource optimization, and green sustainability. Drawing on responses of surveyed companies in three nations, this study examines to what extent BDA is facilitating business efficiency, cost saving, and innovation with the limitations of self-reported data and cross-sectional data. The research recognizes the contribution made by digital infrastructure construction, workers' capacity development, and policy facilitators to attempt to mobilize potential using data-driven solutions. Results in most of the cases are consistent with patterns of existing studies, and the article reports potential for BDA in increasing competitiveness and translating to inclusive growth, particularly of SMEs. The study finds that strategic use of Big Data Analytics, equipped with appropriate resources and capabilities, can develop sustainable business models and turn the tables on the imbalance between economic development and social responsiveness in emerging economies.