Melanotic Skin Cancer - Investigating Google Search Queries as Indicators of Health Interest

Abstract Objective This study analyzes Google search trends to evaluate public interest in melanotic skin cancer, focusing on the use of colloquial versus medical terminology and identifying patterns relevant for public health education. Methods A retrospective analysis was conducted using Google Trends and Ubersuggest data. Search terms included "Malignant Melanoma," "Melanoma," and "Black Skin Cancer," analyzed in English and German. Relative and absolute search volumes, seasonal variations, and demographic differences were examined. Results Colloquial terms showed consistently higher search volumes than medical terminology. Seasonal peaks occurred in spring and summer, aligning with increased UV exposure and public health campaigns. The majority of search activity originated from individuals under 45 years of age, while older groups engaged less frequently in online health searches. Conclusions Online search data offer valuable insights into public awareness of skin cancer. The preference for colloquial terms and responsiveness to seasonal and campaign-related factors underline the importance of accessible language and targeted health communication strategies. Clinical Relevance: The search behavior can provide information about the need for health campaigns and patient education.