Brand Ethicality and Premium Pricing

Research Square 2026 Preprint Open access

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Authors: Nikshit Gautam, Joel Joy Polimetla, Sumita Sindhi, Nitin Soni

DOI: 10.21203/rs.3.rs-8543332/v1

Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Environmental Sustainability in Business Consumer Market Behavior and Pricing