Fostering rural tourism brand passion and social sustainability through online brand communities in Zimbabwe

Research Square 2026 Preprint Open access

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Authors: Siphiwe Plaxcedes Mandina, Standa Sani

DOI: 10.21203/rs.3.rs-8570093/v1

Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Diverse Aspects of Tourism Research Community-based Tourism Development and Sustainability