Exploring the influence of Social Media Engagement on Brand Loyalty: A Five-Season Analysis of La Liga Football Clubs

Research Square 2026 Preprint Open access

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Authors: Berta Benito Colio, Adrià Muntaner Mas, Pere Antoni Borràs Rotger, Eduardo García-Mármol, Francisco Tomás González-Férnandez
DOI: 10.21203/rs.3.rs-8678446/v1
Cited by: 0
References: 24

Fields of Study & Subjects

Digital Marketing and Social Media Sports Gender and Society Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Research Square
Publication date
5 February 2026
Document type
Preprint