Building Fashion Brands in the Metaverse: A Systematic Review and Integrated Framework

Research Square 2026 Preprint Open access

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Authors: Reo Fukuda
DOI: 10.21203/rs.3.rs-8705009/v1
Cited by: 0
References: 83

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior Digital Marketing and Social Media

Publication details

Journal / source
Research Square
Publication date
28 January 2026
Document type
Preprint