Mediating Role of Nashāṭ in Enhancing Innovation and Farmer Productivity

This study examines the mediating role of Nashāṭ a construct reflecting enthusiasm, diligence, and proactive work ethic in strengthening the effects of innovation attitude, subjective norms, and perceived innovation attributes on the innovation–productivity performance of food-crop farmers in Bone Regency, Indonesia. Using an explanatory quantitative design, data were collected from 150 farmers through a structured questionnaire and analyzed using PLS-SEM (SmartPLS 4.0). The measurement model demonstrated strong convergent and discriminant validity, while the structural model confirmed that Nashāṭ exerts a substantial direct impact on farmers’ innovation and productivity. Furthermore, innovation attitude, subjective norms, and perceived innovation attributes significantly influenced Nashāṭ, highlighting its function as an internal behavioral activation mechanism. Mediation testing revealed that Nashāṭ acts as a full mediator, indicating that cognitive evaluations and social expectations must first be internalized into sustained work motivation before generating measurable productivity outcomes. These findings advance theoretical discussions on behavioral drivers of agricultural innovation by integrating Islamic value-based constructs into the analytical framework. Practically, the study emphasizes the importance of strengthening farmers’ intrinsic motivation through extension programs, community support systems, and policy interventions that enhance consistent engagement with innovation and foster productivity-oriented farming behavior.