Influence of Online Shopping Platforms on Business Growth in Belagavi City

Belagavi, a rapidly developing city in Karnataka, has witnessed a surge in online shopping activities over the past decade. Various small, medium, and large-scale businesses in the region have started leveraging e-commerce platforms to expand their reach and improve profitability. The emergence of online shopping platforms like Amazon, Flipkart, Myntra, Meesho and other local e-commerce startups have enabled businesses in Belagavi to connect with a larger customer base, even beyond geographical boundaries. Improvement in logistics and confidence of consumers in the use of online platforms has increased the shopping attitude of the consumers. Online shopping is preferred by customers due to the reason that they can shop anytime, anywhere, anything convenient, cost, variety and time all work in favor of online shoppers. So, the researcher studied the impact of online shopping on the business growth in Belagavi city. The study used different parameters and variables for collecting data from a sample 387 respondents in Belagavi city. It is concluded from the research work that online shopping platforms have improved the performance of the business and resulted in their growth by considering the variables like business status, use of digital platforms, sales turnover, employment, cost reduction, inventory management, branding and timely supply.