The Dark Side of Authenticity: Examining the Ethicality of Influencer-Led Message Framing in GLP-1 Marketing

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Antoinette J Okono

DOI: 10.2139/ssrn.5824862

Cited by: 0

Fields of Study & Subjects

Obesity and Health Practices Pharmaceutical industry and healthcare Pharmacology and Obesity Treatment