Social Media Influencers: Talk is Not Cheap!

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Antoinette J Okono
DOI: 10.2139/ssrn.5825043
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Technology Adoption and User Behaviour AI in Service Interactions

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint