The Influence of Social Media Advertising on Purchase Intention among College Students

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Gaurav Kotoky
DOI: 10.2139/ssrn.5834822
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Organizational and Employee Performance Impact of AI and Big Data on Business and Society

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint