The Effect of Eye-Tracking Based Neuromarketing on the E-Commerce Conversion Rates: A Multidisciplinary Study of UI Optimization, Team Capability, and ROI

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Anirudha M Chavan, Aman Kumar Ranjan, Vaibhavi Ilorkar, Vedant Sharma
DOI: 10.2139/ssrn.5850262
Cited by: 0

Fields of Study & Subjects

Digital Media and Visual Art Gaze Tracking and Assistive Technology Consumer Retail Behavior Studies

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint