Latent Influence Friction Theory (LIFT) A New Behavioral Model Explaining Micro-Hesitations in Digital Consumer Decision-Making

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Sireesh Kondra

DOI: 10.2139/ssrn.5886363

Cited by: 0

Fields of Study & Subjects

Decision-Making and Behavioral Economics Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence