A Comparative Study of Customer Preferences in E-Commerce and Retail Store Formats

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Markanday Shukla Markanday Shukla, Abhishek Kumar Ojha
DOI: 10.2139/ssrn.5907722
Cited by: 0

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint