Promoting Sustainability through Green Marketing and Its Effects on Consumer Purchase in But First Coffee

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Sheryn Ann G. Babao, Nia Lalaine G. Cabalan, Riona Mae Cajrito, Jaycee B. Caresusa, Abegail Elaine C. Castor, Mary Jane C. De Castro, Diana Ann B. Deato, Stephen Daniel P. Denoga, Dexter G. Manuyag, John Israel D. Tumanlao
DOI: 10.2139/ssrn.5914522
Cited by: 0

Fields of Study & Subjects

Environmental Sustainability in Business Sustainable Supply Chain Management Consumer Packaging Perceptions and Trends

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint