Buy-Now-Pay-Later Options and Their Effect on Gadget Purchase Frequency and Promotional Redemption Among Students

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Grant Geoffrey De Guzman, Alliah Joy Delacruz, Grace Ann Detoga, Glen Robin Enriquez, Jasper Isip, James Andrei Labsan, Mark Alfred Mabasa, Mary Jane Perez, Froilan James Quilala, Margarette Anne Raymundo, Yoshua Nathaniel Roxas, Jerome Santos
DOI: 10.2139/ssrn.5914683
Cited by: 0

Fields of Study & Subjects

Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint