The Influence of National Identity on Consumer Preferences Between Local and Global Skincare Brand

SSRN Electronic Journal 2026 Preprint Open access

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Authors: Adrian Paul T. Acosta, Jennylyn D. Ascutia, Jessa Mae L. Fuentes, Prince Alvin A. Jusi, Andrei Louis Lindain, Charlon James C. Papa, Melody M. Salavania, John Carlo B. Serito, Michaela Joyce G. Solina, Azia Crishelle C. Suyo, Jhodie M. Terrado
DOI: 10.2139/ssrn.5919382
Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior Consumer Behavior and Marketing Influence

Publication details

Journal / source
SSRN Electronic Journal
Publication date
1 January 2026
Document type
Preprint